About WATS

About WATS

Empowering a Waste-Free Tomorrow.

Our vision.

Our vision.

We are dedicated to supporting businesses on their sustainability journeys. Our vision is leverage software to facilitate the transition to the circular economy.

We are dedicated to supporting businesses on their sustainability journeys. Our vision is leverage software to facilitate the transition to the circular economy.

Cycle diagram illustrating the process of the circular economy with steps: Take, Make, Consume, Repair, Reuse, Recycle in a circular flow.

Our values

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Support transparency

Operate honestly and openly

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Stay curious

Solve problems with creativity and resilience

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Embrace challenge

Continuously driven to be problem solvers

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Active listening

Practice patience & understanding

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Nurture growth

Learn and enhance skills to drive innovation

Leadership Team

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Laura Rosenshine

Laura Rosenshine

(she/her)
Co-Founder + CEO

Laura founded Common Ground Compost LLC (CGC) after a few years working in the commercial waste sector, including working with a Norwegian-based technology company piloting in-vessel organics processing in NYC. In 2017, Laura co-founded Foodprint Group which was focused on bringing standardization and industry best practices to the waste management programs of multi-location hospitality and food businesses. In 2021, Laura returned to CGC to focus on building WATS. Laura is a TRUE Zero Waste Advisor, and her rescue dog is terrified of garbage trucks.

A woman with long brown hair, blue eyes, and fair skin, smiling outdoors with green trees in the background.

Meredith Danberg-Ficarelli

Meredith Danberg-Ficarelli

(she/her)
Co-Founder + COO

Meredith built services and operations as Exec Director of Common Ground Compost LLC (CGC) from 2017-2022. Meredith is a TRUE Zero Waste Advisor, sat on the Board of Directors of the US Composting Council from 2020-2025, and was recognized with the 2019 Recycling Leadership award by the New York State Association of Reduction, Reuse, and Recycling. Meredith holds a BA in Anthropology from the University of Virginia and a MS in Urban Policy and Sustainability Analysis from the New School, plays ice hockey, and loves sandwiches.

Supported by top-tier backers

Our exceptional investors believe in and embody our vision.

Our exceptional investors believe in and embody our vision.

Black and white block letters, spelling the word "GUTTER".
Black and white block letters, spelling the word "GUTTER".
Large black letter "F", with a stylized format for the horizontal lines in the letter F, where there are vertical white lines crossing through the letter.
Pink background with the phrase
Pink background with the phrase
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Logo with a yellow upward arrow and the text
Logo for New York State of Opportunity and New York Ventures, featuring an outline of the state of New York and text in blue.
Logo for New York State of Opportunity and New York Ventures, featuring an outline of the state of New York and text in blue.

Ready to learn more about how waste transparency can work for your business?